Tourism Marketing Tool Kit
You will be surprised at the power of targeted and calculated marketing. It will not only save you money but allow you to increase your bottom line and grow your business.
Imaginate Marketing has created the package below, specifically for small to medium sized tourism businesses - We will make your business grow and have references to prove it!
"Top of Mind" package - Includes:
| Marketing | What we will do |
| Planning Meetings | Monthly planning meetings to continuously assess your sales and marketing needs |
| Collateral Review | Review all your collateral and refine to suit all target markets |
| Budget Review | Work with you and create targeted marketing budgets to take away the shot gun effect |
| Create measurable tools for all advertising | Review targets against your investment in advertising and online advertising |
| Research and product development | Develop tools for you to research your market and identify the gaps in delivery |
| Sales and advertising management | Liaise with all advertising, sales and marketing enquiries that are directed to you and your business and supply accurate recommendations on all opportunities - this can save you up to 70% of your marketing budget whilst still growing your business. |
| Sales | What we will do |
| Sales initiatives | We will review all past and current sales of your business and make recommendations |
| Sales material | We will review all your sales material and adapt to suit all markets and sales channels i.e. trade and consumer... |
| Target lists | Target lists of new and existing markets will be made that will identify opportunities with key decision makers. |
| Sales plans | A sales plan will be made that will highlight who to target, when to target and how to target current and future markets. |
| Sales | We will work with you to implement the sales plan |
| Travel Media | A target list of travel media will be created to approach and promote you to increase trade and consumer awareness. |
| Communication | What we will do |
| Rates | Communicate your rates to all the travel trade and key contacts with all your terms and conditions in a trade ready format. |
| *Build a HTML newsletter template | *We will create a HTML template with your branding and links to your website and this will be used as your main communication tool to trade and consumers |
| Implement a Communication strategy | Distribute targeted HTML newsletters to trade and consumers using Imaginate's database that has over 5000 travel trade contacts and key decision makers in the industry. |
| Media releases | Make and distribute regular media releases to target the travel media and consumer publication to grow your domestic and international profile. |
| Database Development | We will grow your database as all communication received regarding your business will be collected and sent to you. |
| Regular contact | We operate with an open door policy so all clients of Imaginate Marketing can access our team at anytime |
You will find Imaginate Marketing and Communication’s rates very competitive. Our vision is to "share in your success".
"Tourism Marketing Tool Kit"
$450.00 (Includes all of the above*)
Recommended one-off start up cost to give you the direction and tools to make this a successful package, a Marketing Plan designed specifically for the needs of your business.
| Marketing Plan $990.00 | *HTML newsletter template $255.00 |
All rates are exclusive of GST. We challenge you to employ a sales and marketing manager and achieve the above for the same monthly rate - We will be your sales and marketing manager.
