This brochure was designed for a collective of five tourism operators so it was important to get fair representation in their consumer material with the key objectives of:

1. Promoting the Rotorua City Lake Front as a destination
2. Create awareness to the consumer and trade regarding the products offered at the Rotorua City Lake Front.
3. Promote individual operations with the opportunity to refer traffic and trade contacts
4. Highlight key consumer packages

A lot of thought went into the design as it is never easy to get the message across on a DLE especially when you have five operators involved. Mission accomplished and this is now a successful brochure.