Waikite Valley Thermal Pools is located 20 minutes South of Rotorua and has historically had a reputation of a local hot swim destination that was off the beaten track. Waikite Valley Thermal Pools recently underwent a half a million dollar upgrade and introduced new outside bathing pools and spas. There was a need to produce consumer sales material that reflected this new look and that would position the product in eyes of the consumer as a destination in its own right.

This new brochure, with the help of new images, allowed us to create a strong consumer sales tool that presented Waikite Valley Thermal Pools as a leading New Zealand thermal bathing destination and one that would attract international visitors.

With careful and targeted placement the results have been stunning and this piece of collateral has helped Waikite Valley Thermal Pools reach its new target market and increase returns.