Taupo Bungy is an adventure product so we put lots of thought into making this site interactive for this market, including some flash on the home page.  High impact written information promoting Taupo Bungy was produced with an emphasis on pushing monthly special and promotions on the home page.

We placed a jump counter on the home page to show consumers how many people have taken the plunge as well as affiliations to Qualmark.

The main aim was to significantly increase the level of international and domestic enquiries through internet marketing that can be converted into sales to build market share and to get more people, more often, jumping and spending more.

We have achieved all of this and more.