Pure Cruise New Zealand is a high end product and we had to get creative to design a website that hits its target markets of Conference, Incentive groups, high end FIT, Corporate and affluent travellers.

The website needed to reflect a high quality product that is set in a pure natural environment. We decided that this would mainly be achieved with key images and placement within the product offer.

With a strong eco theme it was vital to have a website that reflect this as well as providing an option for families to experience a piece of New Zealand that many do not get to discover without having a boat to access the lake.